Who's pitching?

Is it you or your PowerPoint? If your PowerPoint is pitching your idea for you, you are wasting your time and your targer audience's time.

My stance on PowerPoint has softened a bit recently as some ideas, software and marketing specifically, do lend themselves to visuals.

Visuals, including financials, should only come into play after your target audience has bought into your idea at a high level. For example, a very common response to any idea pitch is "how much does it cost?" Reality is that unless your idea is free your pitch will be unsuccessful because your audience is looking for an easy way to say "no."

Getting your audience to buy in conceptually, saying for example, "so if the numbers are right, how do you see this idea working for you?" opens a door for you to produce your visuals to confirm in your audience's mind the reason why they said "yes."

Remember that you're pitching your idea to a person whose first response to most pitches is "no." Falling back in visuals or pounding through PowerPoint slides helps them say "no" more than it helps you get them to say "yes."

Having confidence in your ideas, getting high level buy in and then confirming buy in with visuals will give your pitches more chance of success.

Cold Calling

I love cold calling. This puts me in a minority, even among my peers in sales. In my experience, the individuals who suffer from "call reluctance" focus more on the recipient of their pitch than on themselves.

You're busy. Your prospect is busy. If your prospect doesn't like your pitch they will hang up and forget about you in 20 seconds! If they can move on so easily so can you.

Relying on your current clients to buy all of your ideas is a losing strategy. To grow yourself you must pitch your ideas to new individuals.

To successfully cold calling, you only need 2 things:

1) An Internet browser - one of my former colleagues pointed out that I used to make most of my cold calls with no more information than my prospect's website. Remember, the goal of a cold call is to get a chance to pitch in person

2) Confidence - as discussed in "over qualified," one the biggest reasons for failed pitches is lack of confidence. Lack of belief in your pitch comes through like a air raid siren on the phone and makes hanging up that much easier for your prospect

The rule of thumb I live by is it takes 7 "nos" to get 1 "yes." Sometimes this ratio is lower, sometimes higher, but it helps guide me when I pitch ideas.

Since I'm in the minority, I'm interested in your thoughts on cold calling. Why do you avoid it? What do you do to overcome your reluctance to cold call?

The “what” is more important than the “who”

In fables, animals often take place of humans. For example, the fable of the Frog in the Well teaches a lesson about being boastful.

Imagine for a second though, that you told this story to a colleague and their response was something like, “well yeah, but frog's can’t talk.” Silly response, yes? Well, here’s an example that may hit closer to home.

You’re chatting with a colleague. Your colleague says, “did you hear that Steve got our manager to increase our customer surveys from 4 to 6 this year?” Wow, big news. Your colleague got approval to increase an expense when your expenses were cut 20% and you have the increased deliverables.

Now you have two ways to react. You could focus on the who, Steve, and be jealous that he got a budget increase while you got your budget cut. You may think things like, “well Steve and our manager always go for coffee so they’re buddy-buddy, no wonder he got approval.”

Your second choice, which is vastly more productive, is to focus on the what, Steve got approval to increase customer surveys from 4 to 6. As Malcolm Gladwell laid out in his excellent new book, Outliers successful individuals don’t just happen they have help along the way. Steve didn’t magically get approval from your shared boss he had help (not the “buddy-buddy” help mentioned above).

You want to find out is what Steve did to get approval from your boss because that information will help you get approval for your next idea. Was it charts and graphs; an amazing PowerPoint; statistics that linked surveys to increased revenues? There’s one person who knows, Steve – ask him.

Yes, it might suck that you are being asked to do more with less; however, reacting emotionally only drives you farther away from your goals. By focusing on the what of your situation instead of the who you will bounce back from adversity faster and be more likely to get approval for your ideas in the future.