Monday, January 18, 2010


Your pitches will fail. Most of them, in fact.

Years ago, I participated in a sales training program during which I was told, I would need to hear 7 "no"s before I heard 1 "yes".

That's 1/8 successful pitches! 12.5%! Decent return on an investment portfolio, not so much as a batting average.

So you'll fail. When you do, figure out how your pitch could've been better, think "NEXT" and move on to your next pitch.

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