Monday, June 22, 2009

Time and Money

When building a pitch keep in mind that your target audience wants to hear 1 of 2 things.

1) Your idea will save time

2) Your idea will save or make money

Really, the list above is 1 thing, saving/making money. Time savings should save your organization money in the short term and allow it to make more money in the long term through increased productivity.

How your idea will save time or save/make money for your organization may not be readily apparent. On the surface many ideas may not have an obvious connection to the list above.

The chances of your pitch being successful will increase if you take time to look below the surface and connect your pitch to a number that is important to your audience (more on that later).

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